Yeah, this paper is more expensive than the competition, but the results are well worth it (at least if you have an HP printer -- I can't attest for other printers). The quality is amazing and this paper holds up very well. Save this paper for your BEST photographs.

I have tried many different kinds of photo paper and I can say with confidence this is by far the best. Many other kinds of photo paper stick together when you put more than two sheets in your printer at a time, which ends up wasting a lot of paper and time. This HP paper has no such problem. Other papers feel very thin and some are even slightly see through; with this paper it is as thick if not thicker than developed photos! I use an HP D145 and with this paper my photos come out of the printer looking like they were just developed. Although it is slightly more expensive than others, this photo paper is well worth it; the results you get are just amazing.

I've tried many different brands of photo paper, but this is by far the best. I have a HP 7550 Photo printer and with this paper the photos turn out just like store-developed ones. The weight of paper is thicker than any other paper I've tried and the colors come out the truest. It is more expensive than other brands, but I think it is worth the money.