Theres' a new guy in town. Everything KitchenAid makes isnt all that great. The sturdy looking Kitchen Aid garlic press I got last month I had to return after it just didn't work.(how can you screw up a simple device like a garlic press?) I received a huge ugly 7 quart KitchenAid mixer during the holidays. I viewed all the comments on Amazon before I agreed to take it in and was sorry I did. Everyone who rated them poorly I could relate to. Mine sounded annoyingly loud, like a bad jet engine and pooped out after 2 uses and started making a "clunkity clunk" sound like something came loose inside. I puchased this DeLonghi mixer on Amazon because the mail order company I got the Kitchen Aid from would have charged me 40 bucks extra for shipping. This DeLonghi is superior to the K.A.mixer. It runs smoothly and quietly (has a nice soft whirr sound not a whiney jet engine sound), the bowl which is stunning and very shiny looking just easily drops in and twists into place at its base. It is a beautiful machine and looks great in my kitchen. It is so easy to set up and use and the instructions are pretty much only 2 pages. It will take you all of 2 minutes to understand how to operate this machine. I am extremely happy about this purchase after the fiasco with the Kitchen Aid mixer.

This mixer is the best on the market without question. We got ours based on reviews of other mixers. While praise for the kitchenaid and others was written, issues with the motors burning up or gears stripping out were prevalent within the reviews seen on the web.

This mixer has the power for the serious cook or the hobbyist. It does not bog down in heavy dough and has an overload device that will prevent you from damaging the motor or gears. This will be the brand you will buy from now on. Once you try the Delonghi, you will be a fan for life.

The unit has several attachments that, unlike most multi task kitchen tools, are very useful. The blender, in conjunction with the 980-watt motor, makes for the best blender I have owned. The food processor is equally powerful and easy to use. As that funny guy says on the Food Network, "It's a good multitasker".

Oh yea, that fellow on the Food Network painted flames on his Kitchenaid mixer. If his mixer and the Delonghi were in a race, his would be upside down in the ditch. You will not go wrong with the Delonghi DSM7 mixer.

I have a cake decorating business out of my home and have used KitchenAid mixers for 15 of my 25 years in business. When I changed to DeLonghi about 5 years ago I decided I will never go back to KitchenAid. The motor is much more powerful and reliable. The splash guard attaches to the tilting top, so that you do not have to remove the beater to remove the splash guard and take the bowl out of the mixer as you do with the KitchenAid. There is more room to add ingredients because of the tilting top also. The bowl is much easier to put in and out. The speed control is more conveniently located and smoother in its operation. It is easy to clean and sleeker looking on the counter top. With the 7-quart bowl I am able to mix 4 cake mixes at one time which is really helpful.

The only negative I can offer is that the beater is not dishwasher friendly. But the KitchenAid beater was not either.
Viking has a stainless steel beater and that seems better, but I cannot speak to its ease of use and I have not tried that brand.

OH, MY GOD!! Talk about power!! I was going back and forth between "the known" Kitchenaid or Delonghi. I was going to get a Viking, but read too many bad reviews.
I decided on the Delonghi, firstly, because of the name. I have several Delonghi products and am very happy with them. Delonghi acquired Kenwood, so I decided to read some of the reviews for the Kenwood Stand Mixer and they were mostly favorable (nothing is perfect). Secondly, at 980 watts, it is much higher than the 500+ you get with the top of the line Kitchenaid. Thirdly, I read too many reviews that, while praised Kitchenaid, talked about the motor burning out when making dough. HELLO!! the motor is extremely important!!
Let me tell you, this mixer has power!! I made 17 pies, a cake, and 24 tarts for Christmas and making my own dough was a breeze!!
Kitchenaid may be the best for some people, but Delonghi is for me!!
Be Blessed!!