Everyone who works in the wonderful world of not-for-profits realizes that the dreaded day will come when they have to make an ask for money. This terrific book not only outlines the how-to of making such an ask, but also teaches the board member that this is their board participation responsibility. The book takes you step by step through the process teaching you that the best way to avoid the fear of the situation is to be well prepared.

However, i think one of the most important aspects of this book is that it convinces board members that theirs is a noble cause and that asking for money should bring a sense of pride, not shame. That may be a hard sell, but i think Lansdowne succeeds.

Lansdowne offers a well organized book that anticipates the pitfall of fund raising, while providing a well mapped procedure to follow.