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Book Description
Fundraising has dramatically changed in recent years: far more causes are vying for attention; traditional techniques have been turned on end; campaign goals have ballooned; and, in light of highly publicized scandals, donors are increasingly skeptical today, demanding greater accountability. To succeed in this challenging climate, a fresh approach to raising money is necessary -- one that blends skill, passion, and integrity into every step of the fundraising process, from clarifying an organization’s mission, to recruiting top leadership, to understanding the new motivations of donors, to identifying the right people to solicit, to evaluating final results. Kay Sprinkel Grace’s new book, Over Goal!, shows you, step by step, how to respond to, and prosper from, today’s unusual and sometimes conflicting demands.
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