As a college professor, it upsets me when book authors and publishers change editions so frequently. There is a new editon of this book coming out (perhaps it already has). C'mon-how much about basic business has since 2001? It seems a ploy to not only charge students more money (and disallow them to buy a used edition) and force professors to change the lesson plans for the course-based on changes in a couple of chapters.

The book, however, is well written and provides good examples and case studies.

Good organization and readability does not excuse publishers from using their business knowlege to stick it to students. The "description" here doesn't do anything to change that impression. Perhaps this book should have been called "How to Make a Killing in Academic Book Sales" Obviously book buying is a new hazing rite for American students. "Yes, sir, may I have another!"