Essentials of Corporate Finance + Self Study CD-ROM + PowerWeb - Read Reviews, Compare Prices

Essentials of Corporate Finance + Self Study CD-ROM + PowerWeb
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Essentials of Corporate Finance, 4/e by Ross, Westerfield, and Jordan is written to convey the most important … Read more

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Product Description

Essentials of Corporate Finance + Self Study CD-ROM + PowerWeb

Book Description

Essentials of Corporate Finance, 4/e by Ross, Westerfield, and Jordan is written to convey the most important concepts and principles of corporate finance at a level that is approachable for a wide audience. The authors retain their modern approach to finance, but have distilled the subject down to the essential topics in 18 chapters. They believe that understanding the "why" is just as important, if not more so, than understanding the "how," especially in an introductory course. Three basic themes emerge as their central focus: 1. An emphasis on intuition¿separate and explain the principles at work on a common sense, intuitive level before launching into specifics. Underlying ideas are discussed first in general terms, then followed by specific examples that illustrate in more concrete terms how a financial manager might proceed in a given situation 2. A unified valuation approach¿Net Present Value is treated as the basic concept underlying corporate finance. Every subject the authors cover is firmly rooted in valuation, and care is taken to explain how decisions have valuation effects. 3. A managerial focus¿Students learn that financial management concerns management. The role of financial manager as decision maker is emphasized and they stress the need for managerial input and judgment.

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Customer Reviews

Good choice, Easy to read and understand
Monday, March 14, 2005

Very good intro book that is easy to read and easy to understand.
Book takes a very basic approach to explaining things so as students not familiar with finance can easily grasp the concepts. Use of color a nice touch compared to older black & white texts, also lots of recent events (Enron/MCI/M.Stewart) are discussed along with subtle references to Metallica, NIN, Bowie, etc...
Many hints that tie in excel and the web, even an appendix section on how to use your financial calculator. Good 'preview' book to their more exhaustive book aptly titled 'Corporate Finance'

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2 out of 2 people found the following review helpful:

good book worth the price
Monday, June 28, 2004

Very good intro book that is easy to read and easy to understand.
Book takes a very basic approach to explaining things so as students not familiar with finance can easily grasp the concepts. Use of color a nice touch compared to older black & white texts, also lots of recent events (Enron/MCI/M.Stewart) are discussed along with subtle references to Metallica, NIN, Bowie, etc...
Lots of hints that tie in excel and the web, even an appendix section on how to use your financial calculator. Good 'preview' book to their more exhaustive book aptly titled 'Corporate Finance'
Power web OK, but could be better. CD-Rom has good practice questions especially if instructor uses test bank.

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3 out of 3 people found the following review helpful:

Expensive, but insightful.
Monday, June 07, 2004

Ross, Westerfield, and Jordan are recognized experts in the field of corporate finance who have produced a solid textbook for any finance student. The format of this book is easy to follow, with many relevant case studies, insightful real-world applications, and how-to sections that give hints on applying techniques to your own real-world problems. The authors are particularly adept at providing a survey of a topic, then systematically drilling down into significant detail on the mechanics of a particular finance technique. Often, these drill-downs end with, "And here's an example of how to do it in Excel..."

Overall, a helpful book for the student of corporate finance. As is typical with any textbook, the CDROM is probably helpful, but vastly underused by most students reading this book. The price for the content of the book is in-line with that of most business textbooks. That is, slightly overpriced. If textbook money is tight, a student could get by with a 3rd edition of this book without affecting performance in the course.

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