Pbs Bargaining Across Borders
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Book Description
As increasing numbers of Americans do business in international markets, they are finding that knowledge of cultural differences can significantly help the negotiation process and increase the success rate of new ventures. Bargaining Across Borders is a practical, "how-to" guide to negotiating successfully in virtually any foreign culture, from Latin America to the countries of the Pacific Rim. It describes how specific cultural differences impact on business and discloses easily accomplished negotiating strategies for leaping the cultural barriers that obstruct success.
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