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Innovation and Entrepreneurship
by HarperBusiness

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The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explai… Read more

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Product Description

Innovation and Entrepreneurship

Book Description

The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace.

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